Why Understanding What Your Readers Want is Essential to Selling More eBooks

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Why Understanding What Your Readers Want is Essential to Selling More eBooks

When you know who your ideal readers are and what they want then you have taken a big step forward to selling more eBooks. Quite simply, if you can write and publish an eBook that your readers want then you will achieve greater success!

Every self-published author who joins eBookAuthor.com wants to know how they can sell more eBooks. While there is no single answer to this question there are a few ‘must haves’ and ‘must do’s’ in order to sell your eBook. One of tasks during the eBook Planning phase you must successfully complete is to identify exactly what your target audience of readers want. If you don’t, you will find that you end up writing an eBook that no-one wants to read.

The reality is that there will be a specific group of people who will want to buy your eBook based on the content. So, you must first prepare yourself for immediate rejection by some people when you try to sell them your eBook as not everyone will have an interest in your eBook’s topic. If you can successfully identify your target audience then you will face less rejection as you only spend your precious time trying to promote and sell your eBook to those readers who would want to read it.

Let’s Start with these Questions:
1. Who would want to buy your eBook?
2. What type of eBook would they want to buy?
3. Where can you find your readers online?
4. What message will help convince them to buy your eBook?

1. Who would want to buy your eBook?
Identify your target audience and collect information on their age, gender, country, interests, other eBooks purchased, price they like to buy eBooks for and any other information that will allow you to identify only those who would want to read your eBook.

2. What type of eBook would they want to buy?
You would already have identified the category or genre that your eBook belongs to. Within each category there are specific reasons and factors as to why some eBooks succeed and why some do not. Identify the type of characters, plots, storyline, endings and style of eBook that is common among the best-sellers.

3. Where can you find your readers online?
In order to connect with your readers you must know where to find them. Identify:
The forums they participate in
Online reading communities (e.g. Goodreads)
Social media (Facebook pages, Twitter)
Blogs

4. What message will help convince them to buy your eBook?
What will your message be that convinces your potential customer to take notice of your eBook over the millions of competing eBooks being pushed by their authors? What is your eBooks unique selling point? Why should they buy your eBook over the next one in line? What call-to-action will you have in your message?

Find a Champion for Your eBook
If you come across a reader or fan who openly loves your writing and eBooks then try and connect with this person on a more personal level as far as getting them to become a champion for your eBook. In return you may offer them free eBooks in the future or free access to your blog or site.

A champion will help spread the word about your eBook and will be more than happy to write a positive review for your eBook. The more ‘champions’ you have the greater the chance of more people within your target audience finding out about your eBook.

My first eBook was a non-fiction eBook that specifically targeted tennis coaches. During my 20’s I was a tennis coach and was constantly being asked by fellow coaches if I had any new drills they could use. I discovered there was a need for new drills so I compiled a list of several hundred tennis drills and put it into an eBook. That was 2004 before most people even knew what an eBook was. The point is that I wrote an eBook that succeeded simply because I knew who my ideal readers were and what they wanted to read.