The Power of Keywords in Reaching Your Target Audience

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The Power of Keywords in Reaching Your Target Audience

Keywords are the phrases that people type into search engines (such as Google) to find a product or service.  There is a lot of emphasis placed on keywords as they often describe exactly what the viewer is looking for.  Think about how you use a search engine and you will soon gain some clarity in to what is required in using keywords.  In a minute I will discuss ‘long-tail keyword strategy,’ but for now let’s analyse your own search methods.

Ask Yourself the Following Questions:

  • Do you always pick the first website at the top of the page when you perform a search for a specific keyword?
  • What type of headline catches your eye?
  • How is the keyword, you are searching for, incorporated into the headline?
  • How is the keyword, you are searching for, incorporated into the description?
  • Is the keyword included in a question that entices you to click on the link?
  • Do you select a website from your first set of results?

There are many SEO companies who will guarantee that they can get you onto the first page of Google.  My first question to them is; ‘if you are so good, do you have your very own website appearing on the first page of Google?’  If they do, then they know their stuff!  If not, be careful of their ‘guarantees.’

1. Long-tail Keyword Phrases.
Using long-tailed keyword phrases are an important method when it comes to a keyword strategy.  There are many benefits such as high conversion rates and also the chance of facing less competition from related authors or websites.  For example; if I was selling an eBook about tennis coaching; I would create a keyword rich phrase such as ‘tennis coaching tips and drills.’  Or if my eBook was specifically for college tennis then it could be; ‘tennis coaching tips for college players.’

2. How Do You Know How Many Other Web Pages are using a Particular Keyword?
Go to a search engine such as Google and then type in the keyword you want more information about with ‘quotes’ around it (e.g.  ‘eBook marketing’) and see how many pages it lists.

Example:
Let’s take the topic of this eBook for example.  At the time of writing this eBook, there were over 78,000,000 search results supplied when I typed ‘eBook Marketing’ into Google.  When using the keyword search tool I get a result of several hundred thousand global monthly searches.  So as you can see, there are a lot of competing pages for those searching for information on ‘eBook marketing.’

3. Make the most of the ‘How-To’ internet surfers.  One of the most common searches in Google begins with ‘How to.’
Examples:

  • How to write an eBook
  • How to sell more eBooks (sound familiar?)
  • How to cook a steak on a BBQ
  • How to make money online
  • How to lose weight fast

Note: Use this ‘how to’ technique in some of your titles.

4. Use Your Ideal Keyword Phrase in Your Title.
You will want to identify the primary keyword phrase for your article and use it in the title of the article.  You will also want to include this phrase several times in the body of your article.  For maximum search engine optimization value, use the primary keyword at the beginning of the title.  E.g.  For ‘eBook marketing’ a good title may be; ‘eBook marketing strategies for non-fiction authors.’

When it comes to eBook titles, I like to keep the title short and memorable.  However, for an article title you can even use a compound title which is a title containing two different phrases.  This lets you get your most important keywords at the beginning of your title and then also include possible variation or important key words at the end.   Be sure to only use a hyphen and not a colon if you use this technique.

For example:
‘eBook Marketing for Non Fiction Authors – 5 Strategies for eBook Success.’