The Personal Branding Process for eBook Authors
Self-publishing requires you to take on all aspects of producing a top selling eBook. One key component is ‘understanding’ how personal branding can help you reach that goal. Personal branding is how you will promote and market yourself to others. It is how others will recognize you, what you stand for and what you represent.
When it comes to building and conducting a successful ‘personal branding’ campaign you must realize that you need to be visible to your target market; you need to operate with honesty and integrity, and you need to be unique and genuine.
Just as quickly as you can create a successful and reputable personal brand, you can also create a brand that is represented by; lies, dishonesty and lacking authenticity. You are your brand – so stick to the rules!
So What Components make-up the Personal Branding Process?
This is where your readers need to identify with who you are and what you represent.
Answer the Following:
- What are your goals as an author?
- What do you want to be known for?
- What do you represent?
- What are your strengths?
- What do you offer readers that will help them?
- What information do you offer that is unique?
- Have you created a personal marketing campaign as well as your eBook marketing campaign?
How to Create Your Own Unique Brand
There are many ways to create your brand based on old established methods as well as the more current online methods. Many of the old methods are no longer relevant so I will just stick to the current methods available to you.
Whatever method you use, you must produce quality photos, images, logos and content that represent you. You must be unique and consistent in the message you are trying to get across to your followers. You will become know for your expert advice, unique talents or even your style of writing.
- Creating your own Facebook page.
- Your own Twitter account.
- Video blog.
- LinkedIn profile (your global digital business card).
- An interactive blog that is updated regularly.
- Author community page.
Create a Personal Brand that is Current:
All of your past eBooks, press releases, awards, interviews, articles and social media postings are key components of your brand and history.
However, you must build for the future and constantly keep you information up to date.
- Are you still using a photo that is ten years old just because you look younger?
- Have you posted recent updates to your social media sites?
- Do you need to re-write articles with more current facts and information?
- Do the videos of your interviews on YouTube.com represent you, and how you want your personal brand to be recognized today?
- Is your media kit up to date?
When you understand that everything you have achieved in the past plays an important role in determining what you receive in the future, then you will be professional in every piece of information that distribute on the internet. There was recently a case in Australia of a professional athlete who inappropriately used a word in her Twitter post that came back to haunt her and as a result negatively impacted on her personal brand. One late night tweet has resulted in undoing years of hard work in building up a great reputation and brand. Therefore, never submit anything to the Internet when your are emotional or feel that you are acting out in frustration.
As you become an established author, expert or brand, you will start to see your name popping up all over the internet. Most will represent you well, but there are occasions when people will intentionally try to damage your brand. You need to be aware of what is being written about you and act on postings or sites that set out to intentionally defame you or print material that is completely untrue.
This also includes people ripping you off! I have found my articles that people have copied verbatim that I have written and have claimed that they are the expert on that topic. One such site copied an eBook of mine and just changed the title and author name. What they forgot to do was to read the eBook and notice that my name was spread through the eBook as well as stories relating to my own personal experiences.
It is OK, and expected that people will use your content and tips to write their own articles. This is research and as long as it is done in the right way, it is something you will just have to get used to.
Web 2.0 has changed how we promote ourselves. Everyone should develop a personal brand. We are always selling ourselves in some form, and as an author, you are representing your eBook and your expert knowledge to create a ‘position’ within your field or eBook genre.