Your Author Platform is how your readers and fans can find, engage, connect and communicate with you. My goal is to show you how to create a powerful and memorable author brand.
If you can’t find and connect to your readers then no-one will know about you!
eBook Author Platform
I have already talked about how to identify your target audience and where to find them. Now I want to discuss social media outposts for authors. A social media outpost is a common term used online which is
This is a very common question but the answer is not so simple purely because it will depend on where the target audience for your eBook hangs out online. It is vital you select your social media channels very carefully
Over the years I have found that some authors and also publishers are trying to use social media as their prime sales tool for selling eBooks. Social media should be a part of every online marketing campaign. However, to rely
Your 'position statement' will help to provide clarity and direction for where you stand in your niche market and how you are to be known. Your customers, readers and target market will identify you and your brand
Have you just landed an opportunity to be interviewed by a leading media outlet? That's fantastic news as this could be a great way to reach a large audience. If you are preparing for a media interview then you are
Can Your Target Audience Find You? This is a very important question that you need to ask yourself. You may have published a best-selling eBook but if no-one knows about it then it will go down as a great loss
You have completed the vital stage in identifying your target audience. That is finding those readers who would want to buy your eBook. Now you have to establish how you will connect and engage with these potential customers
Self-publishing requires you to take on all aspects of producing a top selling eBook. One key component is 'understanding' how personal branding can help you reach that goal. Personal branding is how you
Authors & eBooks