7 Ways to Optimise Your Author Blog Post for Google
As writers and authors we want people to read what we write. In order to get our material in front of our potential viewers we must first capture their attention in the search engines. Are you struggling to optimise your blog post so that it is picked up by the search engines? Don’t despair, a few simple changes to the way you write your posts can help improve your online visibility and increase the chances of your writing being found.
Here are 7 simple steps you can action right now to optimise your blog posts without spending big bucks for an SEO agency to come in and implement the same strategies.
1. Make Your Content ‘Shareable!’
Content is King! This is a term that has been around for many years and right now it is very true. You will want to share your relevant and quality post with within social media so you can reach more people in your target audience. When you share your content you also gain achieve greater interaction and engagement. You also open up your post to more likes, comments, sharing and recommendations which is rewarded accordingly as SEO.
2. Select the Most Appropriate Keyword for Your Content keyword
Google is paying more attention to the quality and relevance of content on websites. Google wants to make sure that what you are promoting and saying is what is displayed on your website. Misleading headlines, titles or keywords are looked down upon by Google as they strive to provide the best answer to a searcher’s question. Carefully identify the best keyword or keyword phrase for your website and topic.
You will need to understand the difference between short and long tail keywords. Short tailed keywords comprise of a single or a couple of words. Long tail keywords include a phrase that often reflects what people would type into the search field. When you have identified these keywords for your article, you will want to strategically include them in your text without ‘stuffing’ your article full of too many keywords.
3. Optimise Your Images for Extra Gain
Do you know that because the images you place on your website are not comprised of words that they are therefore invisible to search engines? It is for this reason that you are required to add some words behind the pictures for the search engines to read and the way you do this is via the alternative (alt) tags.
If you are using WordPress you will be able to click on the ‘Edit’ button on the image and add text to the alt field. This one simple step of adding keyword rich text will help the search engines to index the picture.
4. Learn the Skill of Placing keywords in the right places
Google is getting smarter at recognizing content that is ‘stuffed’ full of keywords. If your article is well-written and contains the appropriate keywords in the right places then Google will like what it sees. Aim to place your keywords in:
The post’s main headline
The picture’s caption
The picture alt tag
In the middle and final paragraphs
The permalink (the post’s own URL)
The opening paragraph
The SEO title and meta-description
Tags and categories
Links and the call to action.
5. Selecting the Right Tags is Important
Tags are the secondary keywords you use after you have already added your ‘primary keyword.’ These secondary tags are also very important in your content as they also play their role in drawing the attention of the search engines to your article’s key point. The search engines will compare the relevance of these tags to what you have written they have to what you have written.
6. Pay Attention to Meta Details
When I say ‘meta details’ I am referring to your article’s title, description and key words. If you fail to add a description then the first 156 characters are taken from the beginning of the post.
If you have claimed Google Authorship then you will find that Google adds your portrait, author name, and link to your Google+ profile. All of these steps make Google start to like you.
If you use WordPress then I would highly recommend you upload the plugin SEO by Yoast as it is a great tool to help you optimize your posts. One unique benefit of Yoast is that it allows you to add a second headline solely for the search engines.
7. Ensure Your Links are Relevant
It is vital that when you are optimizing your posts that you pay attention the relevance of links. The key point is that your links need to be highly relevant to their destinations in relation to your post’s content. The best way I can explain this is as follows. If your post is about ‘How to Avoid Writer’s Block’ then it is important to link to a webpage specifically about ‘Avoiding Writer’s Block’ and not to the homepage of a website about writing or other general unrelated content.
There are three kinds of links, internal, outbound and inbound.
These links are a ‘doorway’ to another page or post on a website.
No more than two links in a post otherwise may upset Google’s algorithm.
Create a contextual link which contains your primary keyword as this is better than using ‘Click here’….
If you want to make sure that you are writing content that reaches your audience then you must take into account these 7 steps to optimising your posts. While this is not the most enjoyable task, it is definitely one you must do in order to stay in Google’s good books.